Percy Robert Miller (born April 29, 1967), better known by his stage name Master P or his business name P. Miller, is an American rapper entertainer and entrepreneur. He is the founder of the popular label No Limit Records, which was relaunched as New No Limit Records through Koch Records after the label went bankrupt. He also founded two other labels: Guttar Music Entertainment & Take A Stand Records. He has also recently founded No Limit Forever Records. He is also the founder and CEO of P. Miller Enterprises, an entertainment and financial conglomerate and Better Black Television.