Aristide Bruant
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Aristide Bruant (6 May 1851 – 10 February 1925(1925-02-10) (aged 73)) was a French cabaret singer, comedian, and nightclub owner. He is best known as the man in the red scarf and black cape featured on certain famous posters by Henri de Toulouse-Lautrec. He has also been credited as the creator of the chanson réaliste musical genre.
source: Wikipedia