Once upon a time there was a town.

A town where chaos reigned.

Lawlessness was everywhere

And there was no cohesive theory existing which properly explained the mass media and their impact on society and man's thinking.



And then one day a stranger came riding into town.

And all the townsfolk gathered around and asked his name.

Well he tipped his hat and he said "Marshall, Marshall McLuhan."



Marshall

Marshall



Well they gave him a star and put it on his chest

And gave him his own office with his name on the door.

Well wouldn't you know the very next day a fight broke out in the last chance saloon.

It was an argument concerning the externalization of the senses and its subsequent effect on on man's psychological make up.

It was about to come to blows, when Marshall stepped in,

And he said, "Boys, a theory of cultural change is impossible without knowledge of the changing sense ratio affected by various externalizations of our senses."



Marshall McLuhan

You're such a groovy thinker and

We really dig what you say

Cuz you have the best insights into mass media

This side of the Rio Grande.



Well then came the fateful day

When a tall dark man all dressed in black came riding into town.

All the townsfolk ran inside and locked their doors and hid.

And the bad man stood in the town square and he called out for Marshall McLuhan.

He said, "Marshall, I don't agree with your description of television as a tactile medium in the context of a visual notion of causality."



So Marshall shot him.



Marshall McLuhan

You're such a groovy thinker and

We really dig what you say

Cuz you have the best insights into mass media

This side of the Rio Grande.



Marshall McLuhan

Marshall McLuhan

Marshall McLuhan.