The Beginning is the sixth studio album by American hip hop group The Black Eyed Peas. The album was released on November 26, 2010 by Universal Music.
“The Beginning” is the follow-up to the group’s blockbuster album “The E.N.D.” Released in June 2009, The E.N.D. has sold more than 11 million copies world¬wide, while spending 52 weeks on the Billboard Top 200 chart.
While the title of The E.N.D. was a play on words (standing for “The Energy Never Dies”), the new album’s title, The Beginning, “refers to what is actually happening in the world right now,” says will.i.am. “The Beginning is symbolic of adopting new technologies, such as augmented reality, 3D, and 360 video. It’s also about being experimental and taking songs we’ve liked from the past and playing around with sick, crazy beats.”
“The Beginning” invites us to yet another big night out. It’s party album. From the opening bars of “The Time (Dirty Bit),” which cheekily incorporates the sublime chorus of disco classic “(I’ve Had The) Time Of My Life,” we just know that we’re going to be having a good time!
The lead single, “The Time (Dirty Bit)“, was released on November 9, 2010. The video was directed by Rich Lee, who also lensed the Peas’ “Imma Be Rocking That Body” video.
The Time (Dirty Bit) is built around a sample from the classic 1987 theme from Dirty Dancing, (”I’ve Had) The Time of My Life,” recorded by Bill Medley and Jennifer Warnes. “The song is a celebration of this amazing time in our lives,” says vocalist Fergie. “We’ve been on tour all over the world, and looking out at stadiums full of people who came out to see us — that’s as big as it gets. After the shows, we go out to the clubs and meet the fans; those are moments that we have to remember.” “Plus the fact that we get to experience it with each other,” adds vocalist apl.de.ap, “that’s the best feeling ever.”
Several singles were made available as promotional releases for the album. The first, “Do It Like This“, was released on November 15, 2010, and the second, “Light Up the Night“, on November 22, 2010.
Released November 30, 2010
Recorded 2010, Ibiza, Spain; Glenwood Place Studios (Burbank, California); Venice, Italy; Ethernet Studios (Los Angeles, California); Germano Studios (New York City, New York); The Record Plant (Los Angeles, California); Toronto, Canada; The Stewchia; (Los Feliz, California)
Genre Pop, hip hop, electro, techno
Producer will.i.am (also exec.), DJ Ammo, Free School, David Guetta, Giorgio Tuinfort, Rodney “Darkchild” Jerkins